Games that drive commerce.


Helping the U.S. Hispanic Market save money


Details coming soon.


News, Honors, Awards

Giggo co-founder Jesse discusses the motivation behind formation of the Latino Startup Alliance

Apr 12, 2012 "Most have been looking for something like the Latino Startup Alliance because there’s been this void,” says Martinez. “We all go to these tech events and we might see one or two (Latinos) and we’re like, ‘where are the rest?’ And they exist, it’s just that we haven’t come together.” Read more

Giggo featured as one of "15 Promising New Startups" on CNBC

Nov 14 2011 "The motivation to create new products — and start companies that will make those products — come from a variety of places. [...] Entrepreneurs inspire with their creative way of taking a problem and finding a solution" Read more

Read more about us in the HuffPost's Cultura section

Nov 14 2011 "This week is Global Entrepreneurship Week. As the national debate rages about the lack of diversity in Silicon Valley and the technology industry in general, entrepreneurs from within the Latino community like Jesse, Edwardo, their co-founder Fernando Rivera, and others will be stepping into the mainstream limelight."Read more

Giggo named one of the "50 Most Promising Startups from around the world"

Oct 18 2011 Startup Open, a competition that searches for startups with the greatest growth potential, unveiled the “GEW 50”—50 of the world’s most innovative new companies. Startup Open is sponsored by The Kaufmann Foundation. Read more

Giggo selected as one of the Top 50 companies for eBay's X.commerce VC Bait Competition

Oct 12 2011 Giggo was selected as one of the top 50 entries invited to pitch their breakthrough commerce-related products. eBay's X.commerce is a commerce platform that brings together technologies from eBay, PayPal, and Magento. Read more

Giggo enters Lean UX Residency with LUXr

Oct 11 2011 Giggo enters the LUXr product design program that guides teams as they implement Lean Startup in their organization, with an emphasis on developing a strong product team and exceptional user experience. Read more about the LUXr program.

Giggo named a winner - Top 10 Box Mobile Dev Challenge

Sep 27 2011 Giggo's merchant and brand application, Giggo Research on the Go, wins in the Top-Ten Mobile Dev Challenge, a two-month long contest around the world to create robust enterprise apps for iOS and Android tablets. Read more

Giggo launches Gigofertas beta - A group buying website for Spanish-speaking Latinos

Jun 2011 Gigofertas - Descubre lo mejor a los mejores precios. We are currently redesigning some of the ways to use the site (Q4 2011). Stay tuned!

Giggo is selected to participate in the Delivering Happiness @ Work beta

Apr 2011 DH@work is working with Giggo to coach on ways the same frameworks of happiness applied at Zappos can be applied to any workplace. Read more

Giggo presents at the Web 2.0 Startup Showcase

Mar 2011 Giggo selected as one of 35 startups to be part of the Web 2.0 Startup Showcase. Read more


Giggo in the Community

Giggo co-founders start Spark America

Jan 2012 - ongoing Spark America brings awareness to students on what it means to be a tech entrepreneur by having them participate in a number of startup activities while promoting higher education. Read more about Spark America.

Giggo is one of the founding organizations behind LSA

2011 - ongoing LSA encourages the inspiration and cultivation of Latino led startup technology ventures by providing the venue, resources and network. Read more about LSA.


Our idea of fun is a weekend at a Hackathon.

Third Place - Palo Alto Medical Foundation linkAges Kickoff Weekend Developer Challenge

Apr 15, 2012 The linkAges challenge: Reduce a barrier to successful aging with high quality of life and demonstrate how indicative signals could be detected and acted upon to mitigate risks to a senior’s health and well-being. The result: Giggo co-founders bring their passion for health (a top-of-mind issue in the Latino community) and win third place. Read more

Awards winners - Stanford HACK.d challenge

Jan 9, 2012 The challenge: Make the's unparalleled library of teaching content accessible to the world. The result: Giggo co-founders are HACK.d award winners and invited back to participate in "Test and Ship" day. Receive Founder Member Status of the HACK.d community. Read more

First Place - MoboTurbo Hackathon

Oct 15, 2011 The challenge: Build a game or gamify an app at the MoboTurbo Mobile Conference + Game HackDay. The result: Giggo co-founder is a member of the first place winning team that develops a social network inspired graphic novel game. Read more


Meet some of the Giggo team members.

Jesse Martinez, Co-founder & CEO

Jesse joined his first startup Internet Systems Inc. in 1997 as employee 27; later acquired for $180 million by Frontier Communications. In 1998, Jesse founded one of the first online bilingual Latino portals raising $2.3 million in seed capital and had two acquisition offers. Jesse is a member of Renew Our Economy Partnership, (San Francisco's technology meets government initiative), and the Office of the White House Initiative on Hispanic Education. Jesse is passionate about supporting causes such as Latino Startup Alliance, Spark America (introducing tech entrepreneurship to students in public high schools), and as a founding member of SOCAP's Social Innovators Team USA.

Fernando Rivera, Co-founder & CMO

Fernando is a seasoned entrepreneur with over 15 years of experience in the U.S., Hispanic-American, and LATAM markets. With a strong technology and design background, his expertise includes strategy, branding, marketing and advertising. Mr. Rivera’s positions have included Principal of Latino Agency, President of SF Hispanic Chamber of Commerce and Creative Director at Northpoint Creative. He has served clients such as AT&T, Microsoft, Comcast Cable, Wells Fargo, Argonaut Insurance and various others in Mexico and Brazil.

Martha-Edith Hernandez, Co-founder & CCO

Martha-Edith is a bi-cultural/bilingual marketer that specializes in search engine optimization (SEO) and social media campaigns for the U.S. Hispanic market. As a Marketing Officer for the National Society of Hispanic MBAs (NSHMBA) San Francisco Chapter she helped small businesses build and online presence with SEO and SEM strategies, e-mail marketing campaigns, training for Facebook, Twitter and LinkedIn and volunteers her time as a mentor for high school students in underserved communities. Martha-Edith received her BA in Mass Communications from the University of California, Berkeley.

Edwardo Martinez, Co-founder & CTO

Edwardo is a software architect with over 15 years experience, most recently at IBM where he held a solution architect role for cloud computing & performance management. Previously, he has worked for start-ups building scalable web and mobile solutions for the health, telecom and media industries. He is a graduate of Stanford University with a BS in Electrical Engineering.


We are pleased to host a few interns this 2012 summer.

Nely, Jesus, and Daniel

They are settling into the routine. We will post more details on the work they are doing soon!